The Use of Twitter as a Marketing and Communication Device

question 45

Multiple Choice

The use of Twitter as a marketing and communication device for companies is an example of:

• A)social networking
• B)networking elements of an organization's task environment
• C)the informal elements of an organization
• D)an organization's technology

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Definitions:

Entertainment

Activities, performances, or shows intended to amuse, interest, or engage an audience.

Negative Views

Opinions or perceptions that reflect a lack of approval, optimism, or support towards a particular idea, person, or situation.

Trivializing Views

Attitudes or opinions that diminish the importance, seriousness, or validity of a topic or issue.

Encoded

The process of converting information or data into a particular form, especially for computer processing, storage, or transmission.