A Major Reason Why Attitudes Derived from Direct Experience Are

question 25

Multiple Choice

A major reason why attitudes derived from direct experience are so powerful is because:

• A)they become a heuristic to assist in decision making
• B)they are easily accessed and are active in our cognitive processes
• C)they are accessible through the left part of the brain which is more intuitive
• D)of the behavioral intention component of an attitude

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Definitions:

Economies of Scale

Financial benefits gained by companies thanks to their large scale of operation, which typically leads to a reduction in the cost per unit of output as the scale increases.

Product Departmentation

A method of organizing a company based on the different products manufactured or services provided.

Functional Departmentation

The process of organizing a business into distinct departments, each responsible for a specific function or area, such as marketing or finance.

Centralized

The concentration of control, authority, or decision-making power within a singular or limited locale or organization hierarchy.