Assume You Own and Operate a Small Printing and Specialty

question 26

Multiple Choice

Assume you own and operate a small printing and specialty advertising business that employs 25 persons.With increased health care costs and related insurance premiums you are contemplating the cancellation of health and hospitalization insurance for your employees.Your decision may cause your employees to become greatly concerned about:

• A)self-esteem needs
• B)affiliation needs
• C)safety and security needs
• D)self-actualization needs

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Definitions:

Marketing Mix

Refers to the set of actions, or tactics, a company uses to promote its brand or product in the market, traditionally encompassed by the four Ps: Product, Price, Place, and Promotion.

Commoditized Markets

Markets where the products available from different suppliers are so similar that they are interchangeable and competition is primarily based on price.

Buying Allowance

A promotional or pricing strategy where buyers are given a specific discount or allowance on bulk purchases.

Sales Promotion

Marketing strategies aimed at stimulating demand for a product or service through short-term incentives or discounts to enhance purchase volume.