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If a Salesperson Significantly Discounted the Price of a Product

question 87

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If a salesperson significantly discounted the price of a product in order to make a sale that would win a contest, the salesperson would be most likely to breach which of the following ethical principles?


Definitions:

Thalamus

A major relay station in the brain's center through which all sensory information, except for smell, passes to the cerebral cortex.

Cortex

The outermost layer of the brain, involved in numerous high-level functions, including thought, memory, and sensory processing.

Two-Factor Theory

A psychological theory suggesting emotions are based on physiological arousal and cognitive labeling.

Cognitive Appraisal

The process of evaluating a situation in terms of its relevance to one's well-being and determining the appropriate reaction.

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