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An organization pursuing a market differentiation strategy should have structural characteristics that include:
Intangible Assets
Non-physical assets owned by a firm, such as copyrights, patents, trademarks, and goodwill, that have value and can generate future economic benefits.
Balance Sheet
An accounting document that lists a business's assets, liabilities, and the equity of its shareholders at a specific date.
Goodwill
An intangible asset that arises when a business is acquired for more than the fair value of its net assets, representing the company's reputation, customer relationships, and other unquantifiable factors.
Internally Generated
Assets or resources that are created within an organization, without acquiring them from external sources.
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