Examlex
Beginning around 1890, members of the Progressive movement advocated a variety of political, economic, and social reforms. They were genuinely concerned about the economic disparities, social disorders, and excesses of industrialization, particularly as they affected children. Progressives denounced the evils of child labor and pushed for legislation banning the practice. They were likewise appalled by the violent and exploitive conditions of reform schools. The fact that orphans were thrown into reform schools for the uncontrollable circumstance of having no parents shocked the Progressives’ moral values. Taking up the plight of the children of the urban immigrant poor, they argued that these children were not bad, but were corrupted by the environment in which they grew up.
-The shift in thinking at the end of 19ᵗʰ century regarding children meant that parents
Exposure
The measure of how much a target audience sees or interacts with an advertisement or media content.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services, making it recognizable and distinguishable from competitors.
Brand Name
A Brand Name is a distinctive title given to a product or service by its manufacturer, which becomes its identity and differentiates it from competitors in the market.
Retailer
An enterprise that offers products to consumers in small amounts for personal use or consumption, instead of for selling again.
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