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Use the following figure to answer the questions below.
-In the figure above, identify the rough endoplasmic reticulum.
Utility
The total satisfaction or benefit derived from consuming a good or service.
Voltage
An electrical measurement that represents the difference in electric potential energy between two points in a circuit.
Hedonic-Utilitarian
A dichotomy in consumer behavior contrasting pleasure-seeking motives (hedonic) with functional or practical motives (utilitarian) in decision making.
Approach-Avoidance
A psychological conflict that occurs when a goal is both desirable and undesirable at the same time.
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