Examlex
Which of the following terms encompasses all of the others?
Earned Reach
The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.
Fandom
The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.
Brand Engagement
A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.
Brand Persona
A representation of a brand's identity, character, and values as perceived by its audience.
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