Why Is Personal Privacy More Difficult to Protect in Qualitative

question 4

Multiple Choice

Why is personal privacy more difficult to protect in qualitative studies than in quantitative studies?

• A) Participants may be related to each other.
• B) The researcher meets participants face to face in such studies.
• C) Participants are not asked to sign an informed consent statement.
• D) Verbatim quotations from participants may reveal personal information.

Understand the concept of linear trend extrapolation and its use in forecasting.

Differentiate between semantic differential scale and Likert scale.

Understand how to conduct marketing research on social media platforms.

Learn about the use of panels in marketing research and their associated disadvantages.

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Definitions:

Voluntary Restriction

Voluntary restriction refers to limitations or constraints that an organization chooses to impose on itself, often related to its operations or the use of its assets, not mandated by external regulations.

Retained Earnings

The accumulated net income of a company that is retained and not distributed to shareholders as dividends.

Net Loss

The result when a company's expenses exceed its revenues during a specific period, indicating negative profitability.

Cash Dividends

Payments made by a corporation to its shareholder members. It represents the share of earnings distributed.