Factor Analysis Is Used To

question 15

Multiple Choice

Factor analysis is used to:

• A) statistically control for a variable and measure differences among group means.
• B) take a large number of variables and group them into a smaller number of factors.
• C) test the relationship between two variables measured at interval or ratio level data.
• D) measure the relationship between one outcome or dependent variable and several dependent variables.

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Definitions:

Perception

The process by which individuals select, organize, and interpret information to form a meaningful picture of the world, crucial in understanding consumer behavior.

Exposure

The state of being subject to something (e.g., ideas, experiences, or climate) which can affect development or opinion.

Sensations

refer to the physical feelings that result from the operation of the senses.

Sensory Marketing

Sensory marketing involves marketing strategies that target the senses of the consumer, aiming to influence perception, judgment, and behavior through sensory experiences.