Which of the Following Statements About the Sources of Product

question 63

Multiple Choice

Which of the following statements about the sources of product knowledge is most likely true?

• A) Company product literature is of less value to salespeople than it is to customers.
• B) The best source of information on the product is the director of sales.
• C) Plant tours would be of little value to people in retail and service selling.
• D) A salesperson cannot really understand the product until spending time on the manufacturing line producing it.
• E) Examining and using the product can give a salesperson in-depth knowledge of its features.

Understand the distinction between primary and secondary research.

Develop effective research questions.

Learn the stages and techniques of conducting experiments and surveys.

Understand the concept of standardized tests and their characteristics.

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Definitions:

Age Discrimination

The unfair treatment of individuals based on their age, particularly relevant in employment and opportunities.

AARP

A membership organization for people age 50 and older dedicated to addressing their needs and interests.

Workforce

The group of people who are employed in a company, industry, or country.

Economic Times

A term that might refer to periods classified according to prevailing economic conditions or to a newspaper focusing on economic and financial news.