Which Is Most Likely True Regarding the Differences Between Consumer

question 28

Multiple Choice

Which is most likely true regarding the differences between consumer and organizational buyers?

• A)Consumer buyers focus on complex,technical specifications,while organizational buyers focus on brand reputation.
• B)Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
• C)Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
• D)Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
• E)Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.

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Definitions:

Genetic Factors

Elements within an organism's genes that can influence its traits and characteristics, including physical appearance, behavior, and susceptibility to diseases.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is shared among beings of the same species, consisting of inherited, universal themes.

Instinctual Satisfaction

The fulfillment of innate biological drives or needs, such as hunger or sexual desire.

Basically Good

A philosophical and psychological concept suggesting that human nature is fundamentally benevolent or positive.