The Training Programs of Both Small and Large Marketing Firms

question 68

Multiple Choice

The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line,company marketing strategies,territory information,and business trends. What are the other two?

• A)knowledge of personal selling skills;in-field sales training with supervision
• B)knowledge of personal selling skills;knowledge of self and others
• C)knowledge of company policies,procedures and benefits;stress management
• D)explanation of compensation methods;in-field sales training with supervision
• E)attitudes toward the company,its products,and its customers;application of personal selling principles and practices

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Definitions:

Conditional Sales Contract

An agreement where the buyer takes possession of an item but its formal title and ownership remain with the seller until all terms of the contract are fulfilled.

Purchase Money Securities Interest

A legal claim that allows lenders to have a security interest in an item that was purchased with the funds they provided.

Security

Measures or mechanisms put in place to protect against theft, espionage, or other threats to safety and privacy.

Inventory

The total quantity of goods and materials that a business holds for the purpose of resale or production.