Describe the Three Licensing Models Used by Getty Images

Question

Examlex · Accepted Answer

The Answer is Getty Images employs three licensing models: The first is subscription,by which customers contract to use as many images as they want as often as they want.This applies to the news,sport,and entertainment imagery.The second model is royalty-free.In this model,customers pay a fee based on the file size of the image and can use the image any way they want and as many times as they want.However,under this model,customers have no exclusivity or ability to prevent a competitor from using the same image at the same time.The third model,rights managed,also licenses creative imagery.In this model,which is the largest in revenue terms,users pay fees according to the rights that they wish to use-size,industry,geography,prominence,frequency,exclusivity,and so on.

Describe the Three Licensing Models Used by Getty Images

Definitions: