Examlex
Communication systems are the most important collaboration system for unstructured decision processes.
Scholars
Individuals who engage in advanced study and research in a particular field, often contributing new knowledge or understanding.
Magic Bullet Theory
A mass communication theory that implies media messages are directly received and wholly accepted by the audience.
Active Audience Model
A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.
Textual Poaching
The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.
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