Examlex
N-joi Ice Creams was facing competition to their flagship brand of "black sesame soft ice-cream" from their immediate competition which offered three varieties of "black sesame soft ice-cream." N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price.Which competitive strategy is N-joi implementing?
Equilibrium Theory
A theory suggesting that individuals strive to maintain a balance between their input (effort, skill) and output (rewards, recognition) in relationships and groups.
Deviant Member
Describes an individual within a group whose behaviors, beliefs, or attitudes diverge significantly from the group's norms or standards.
Cohesive
Describes a group, organization, or other collection of individuals that is united or sticking together closely, often sharing common goals or attitudes.
Interpersonal Zones
The physical distances individuals maintain in social interactions, which can indicate levels of intimacy, comfort, or social norms.
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