N-Joi Ice Creams Was Facing Competition to Their Flagship Brand

question 61

Multiple Choice

N-joi Ice Creams was facing competition to their flagship brand of "black sesame soft ice-cream" from their immediate competition which offered three varieties of "black sesame soft ice-cream." N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price.Which competitive strategy is N-joi implementing?

• A)cost leadership
• B)product differentiation
• C)cost differentiation in the segment
• D)service focus

---

Definitions:

Repurchase Agreements

Short-term loans involving the sale of securities with an agreement to repurchase them at a set price on a future date.

Federal Funds Rate

The interest rate at which banks lend reserve balances to other depository institutions overnight, influenced by the Federal Reserve.

Reserve Requirements

Regulations set by central banks determining the minimum amount of reserves a bank must hold against deposits, a tool for monetary policy.

Overnight Loans

Short-term loans that banks borrow from each other to meet reserve requirements, which must be repaid within one business day.