PowerCruise,a Holiday Cruise Firm,recently Offered Its Existing Customers an Extension

question 88

Multiple Choice

PowerCruise,a holiday cruise firm,recently offered its existing customers an extension of two years in their membership without any additional charges.By doing this,which competitive strategy is PowerCruise implementing?

• A)lock in customers
• B)create new services
• C)enhance services
• D)differentiate services

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Definitions:

Appeals

Processes or efforts made to persuade or request something from someone, often in a legal context or in seeking support or sympathy.

Street Crimes

Criminal activities that occur in public places, often including but not limited to theft, assault, vandalism, and drug dealing.

White-Collar Crimes

Non-violent crimes committed by individuals or corporations in the course of their professional lives, often involving financial fraud or corruption.

Lower Classes

A socio-economic group characterized by low income, limited access to education and opportunities, often facing greater societal challenges.