Locking in Customers by Making It Difficult or Expensive for Customers

question 94

Multiple Choice

Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

• A) entry barriers
• B) switching costs
• C) product standards
• D) value differentiation

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Definitions:

Retina

The light-sensitive layer at the back of the eye that converts light into neural signals for visual recognition by the brain.

Neural Pathway

A series of connected neurons that transmit signals between different parts of the brain or between the brain and the rest of the nervous system.

Fovea

A small depression in the retina of the eye where visual acuity is highest, due to a high concentration of cones.

Phonemic Distinctions

The ability to recognize and differentiate between distinct phonemes, which are the smallest units of sound that can change the meaning of a word.