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Marketing Actions
Marketing actions entail strategies and tactics implemented by businesses to promote their products or services, aiming to enhance brand awareness and stimulate demand.
Product Groupings
The organization of products into categories or families based on similarities in function, customer segment, or other characteristics, facilitating easier management and marketing.
Demographic Variables
Demographic variables are characteristics such as age, gender, income, education level, and ethnicity, used to classify and understand target markets or populations.
Psychographic Variables
Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.
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