Examlex
A typical information system for B2C provides a Web-based application or Web storefront.
Utility Maximization
The economic principle that consumers attempt to get the greatest satisfaction possible from their purchases and consumption, given their limited resources.
Rational Consumer
An individual who seeks to maximize their utility or satisfaction from consumption under their budget constraints.
Utility Maximization
A principle in economics that suggests individuals or firms seek to allocate their resources in a way that maximizes their satisfaction or utility.
Marginal Utility
The additional satisfaction or benefit a consumer receives from consuming an additional unit of a good or service.
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