In Marketing Transactions,the Fact That Customers Who Buy Product X

question 70

Multiple Choice

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

• A)cross-selling
• B)navigating
• C)break-even
• D)portfolio

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Definitions:

Costs Per Unit

The total expense incurred in the production of a single unit of a product, including both fixed and variable costs.

Fixed Cost Per Unit

The cost that remains constant in total but varies inversely with the level of production or sales volume.

Variable Cost

Costs that vary in direct relation to a business's operations, like expenses for raw materials or manufacturing supplies.

Activity Decreases

Reductions in the volume or intensity of activities, often leading to lower costs or changes in operational strategies.