What Are the Four Dimensions of Feasibility

question 3

Multiple Choice

What are the four dimensions of feasibility?

• A)planning,process,technical,and budgetary feasibility
• B)operational,strategic,technical,and tactical feasibility
• C)cost,schedule,technical,and organizational feasibility
• D)schedule,process,technical,and competitive feasibility

Understand the hierarchy of effects model in marketing communication.

Identify various stages in a consumer’s journey from awareness to advocacy.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

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Definitions:

Marginal Benefits

The bonus satisfaction or utility acquired from consuming an additional unit of a product or service.

Marginal Costs

The increase in expense associated with manufacturing an additional unit of a product or service.

Moral Hazard

A situation in which one party engages in risky behavior or fails to act in good faith because the negative consequences are borne by another party.

Coase Theorem

An economic theory that suggests that if trade in an externality is possible and there are no transaction costs, parties can negotiate solutions to conflict that lead to an efficient outcome regardless of the initial allocation of property.