The Process of Building and Maintaining Strong Customer Relationships by Providing

question 61

Multiple Choice

The process of building and maintaining strong customer relationships by providing customer value is called:

• A)marketing concept
• B)value-added selling
• C)customer relationship management
• D)personal sales philosophy
• E)customer strategy

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Definitions:

Franchisor's Standards

Regulations and expectations set by the franchisor that the franchisee is required to follow to maintain the consistency and quality of the brand.

Franchise

A licensed privilege to operate a business under a larger company's brand and operational model, often including a specific geographic area.

Franchise Rule

A regulation designed to govern the sale of franchises, requiring franchisors to provide potential franchisees with disclosure documents containing vital details about the franchise.

Federal Trade Commission

A U.S. government agency aimed at protecting consumers and ensuring a strong competitive market by enforcing antitrust and consumer protection laws.