Jenny Johansson Sells Customized Buses Like the Ones Bands Use

question 30

Multiple Choice

Jenny Johansson sells customized buses like the ones bands use while on road tours. Her company has recently assigned her to a new territory in the Upper Midwest, and she is reevaluating the sales strategies she used in her old territory in New England.
-Jenny is working on her sales strategy for a mid-sized town in her territory. One of her ideas is to stretch out of the traditional prospect pool of traveling performers,who are not headquartered in the Upper Midwest,and open up new markets with corporations that need customized buses for executives. This thinking process Jenny is participating in is called:

• A)the value proposition
• B)the marketing mix
• C)presentation strategy
• D)strategic planning
• E)optimization

Know techniques to enhance courtesy in business messages.

Understand the principle and application of de-emphasizing less important information in business communication.

Understand the importance of adapting sentences and paragraphs to the intended readers.

Recognize the value of logical order in enhancing coherence in messages.

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Definitions:

Limbic System

A group of structures in the brain associated with emotions and feelings; involved with producing sexual arousal.

Vagus Nerve Network

A system of fibers belonging to the tenth cranial nerve that innervates the heart, lungs, and digestive tract, playing a key role in the autonomic nervous system.

Endocrine System

A network of glands in the body that produces hormones to regulate important bodily functions such as growth, metabolism, and reproduction.

Sex Flush

A reddening of the skin that can occur during sexual arousal or activity due to increased blood flow.