Company Management Is Having a Difficult Time Deciding Whether to Allot

question 68

Multiple Choice

Company management is having a difficult time deciding whether to allot more money to a marketing campaign involving ad buys and promotional events,or to a staff of sales representatives to sell the organizers. What factor should they consider in allotting the budget?

• A)A national marketing campaign can cost more than the yearly salaries of an entire sales department.
• B)A marketing campaign can reach prospects in several geographic areas at the same time.
• C)Salespeople can visit several retail outlets a day.
• D)Salespeople work on commission.
• E)Even with a marketing campaign,retail outlets will need to order through and be trained on product knowledge by salespeople.

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Definitions:

Decision Support Tools

Technologies or software designed to assist in making informed and efficient decisions, often used in healthcare, business, or personal planning.

Physician Order Entry

A process in which doctors directly enter medication orders or other types of patient care orders into a computer system.

Errors in Execution

Mistakes made during the implementation of a planned action, often leading to unexpected or undesired outcomes.

Bar-scanning Device

A technological tool used to read and decode the information in barcode form for purposes such as inventory management or checkout processes.