ScranTone Is a Paper Mill and Supplier Serving the Upper

question 27

Multiple Choice

ScranTone is a paper mill and supplier serving the Upper Midwest. Since the commercial paper market is saturated, the only room for growth is to expand existing accounts or to win over competitors' accounts. Kevin Salazar is a sales representative who has gotten another meeting with the head of purchasing for the copy centers at a large university system. The purchasing agent has been buying from ScranTone's main competitor for three years. Kevin met with the purchasing again two months ago but was unable to make a sale.
-Why would Kevin Salazar most likely meet with purchasing agent again after being denied a sale?

• A) Kevin's sales manager requires that he use a canned presentation.
• B) Kevin needs to meet a quota of sales presentations for the month.
• C) The competition offers an inferior product to Kevin's company.
• D) The previous presentation focused too much on customer needs.
• E) Kevin wants to show a strong commitment to getting the buyer's business.

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Definitions:

Twentieth Century

The century spanning from January 1, 1901, to December 31, 2000, marked by significant global changes in technology, politics, and society.

Nonrenewable Resources

Finite resources that can become exhausted; includes those that take so long to replenish as to be effectively finite.

Geological Processes

The natural dynamics and events, such as volcanic eruptions, earthquakes, and erosion, which shape the Earth's landscape and structure.

Biodiversity

The variety of species of plants and animals existing at any given time.