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A(n)________ is an indication,either verbal or nonverbal,that the prospect is preparing to make a buying decision.
Broad Segmentation Bases
General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.
Measurable
Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.
Differentiable
The ability of a product or service to be distinguished from others due to unique features or characteristics.
Geographic Segmentation
Segmentation that divides markets into groups such as nations, regions, states, and neighborhoods.
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