George Is a Famous Water-Skier

question 77

True/False

George is a famous water-skier.He uses a distinctive photograph of himself water-skiing for commercial purposes.Media Visions Inc.a public relations firm copied that photo and made a line drawing out of it.It then used that drawing in a brochure that it prepared for an organization that operated summer camps for children.The brochure did not identify George by name.Nor did it try to associate George with the camp.The brochure was merely intended to inform the public that water-skiing was one of the activities that were offered at the summer camps.Nevertheless,anyone who was familiar with George would immediately recognize that his image was on the brochure.Media Visions may be held liable to George on the basis of a tort known as misappropriation of personality.

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Definitions:

1879

The year when the first psychological laboratory was established by Wilhelm Wundt, commonly regarded as the year psychology was founded as a science.

Dependent Variable

In an experiment, the variable that is being tested and measured, expected to change in response to manipulations of the independent variable.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Manipulation

The skillful or artful management or control of something or someone, often in a manner that is somewhat deceptive or underhanded.