Rosie Placed an Advertisement in a Newspaper That Said: "Five

question 9

Essay

Rosie placed an advertisement in a newspaper that said: "Five purebred Siamese kittens for sale.$200 each.First come/first served.Respond in person or by email to [e-mail]." Gig saw the advertisement and immediately sent an email message that said,"I will pay $1000 for the five kittens." However,when Gig arrived at Rosie's door with the cash in hand,she refused to hand over the kittens.She explained that while Gig's message was the only reply that she had received in response to her advertisement,she had changed her mind and had decided to keep the kittens for herself.Provide an argument on behalf of Gig that would support the creation of a contract with Rosie.

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Definitions:

Undifferentiated Selling Approach

A marketing strategy ignoring segment differences and appealing to the market as a whole, focusing on what is common in the needs of consumers.

Territorial Evaluation

The assessment of sales territories to ensure optimal performance and alignment with strategic sales goals.

Sales Territory

A specific geographic area or segment of customers assigned to a salesperson or team for the purposes of marketing and sales.

Forming Sales Territories

The process of dividing a market into distinct geographic areas in order to assign sales responsibilities, optimize coverage, and maximize sales efficiency.