Big and Bad Motors Has Come Out with Its Newest

question 66

Multiple Choice

Big and Bad Motors has come out with its newest line of SUV.They market the line under the slogan,"Enjoying the countryside has never been so easy®." A group of guerrilla environmentalists,angry about increased exhaust emissions from the SUVs,has started up a billboard campaign with a photo of an SUV in a diseased forest,surrounded by pollution and sick animals.Beneath the photo reads the caption "Destroying the countryside has never been so easy." The owners of Big and Bad Motors decide to take legal action.Which of the following claims is Big and Bad most likely to initiate?

• A)trademark depreciation
• B)passing-off
• C)copyright infringement
• D)identity theft
• E)patent infringement

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Definitions:

An Attribution

The process of explaining one's own behavior or the behavior of others.

Role Playing

A technique or activity in which individuals assume roles and act them out in order to understand different perspectives, or for training and educational purposes.

An Attitude

A psychological construct representing an individual's degree of like or dislike for an item.

Discomfort

A feeling of physical or emotional unease or distress.