Miki Wants to Set Up Some Kind of Automated Marketing

question 17

Multiple Choice

Miki wants to set up some kind of automated marketing to advertise her latest jewellery line.She is also wary of annoying her customers or breaking the law with her marketing.Which of the following strategies should she adopt?

• A)sending an automated telephone message to every name in the phone book
• B)sending an email to everyone on her business contact list which happens to be a very long list
• C)sending an email to her regular customers,and requesting that they forward her email to 10 friends,who can forward it to 10 more friends,and so on
• D)comparing her list of customer phone numbers,which she gathered with permission to use for business-related phone calls,against the national Do Not Call List (DNCL)and sending a telephone message to those names that do not appear on DNCL
• E)hiring a telemarketer to call every name in the phone book so that she can avoid liability all together

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Definitions:

Accommodation Party

A party who signs an instrument to provide credit for another party who has also signed the instrument.

Credit

The granting of a loan and the creation of debt; any form of deferred payment, or the ability of an individual or company to borrow money with the promise to repay it at a later date.

Commercially Reasonable

Actions that a prudent person would reasonably take under comparable circumstances, particularly in business transactions.

Notice of Dishonor

A formal notification that a negotiable instrument, like a check, has been refused payment.