Manuel Was the Alberta Sales Manager Employed by Vulcan Co,which

question 62

Multiple Choice

Manuel was the Alberta sales manager employed by Vulcan Co,which produces and sells gas-burning fireplaces.Manuel was responsible for all aspects of Vulcan's business in Alberta.He determined how the business of the corporation was to be carried on.Manuel was negligent in installing a fireplace and the customer's house burned down.Which of the following best describes the liability of Vulcan based on these facts?

• A)Vulcan is directly liable because Manuel was the directing mind and will of Vulcan in Alberta.
• B)Vulcan is vicariously liable because Manuel was acting within the course of his employment.
• C)Vulcan is both vicariously and directly liable.
• D)Vulcan is not liable because it did not authorize Manuel to be negligent.
• E)Vulcan is not liable because the loss would be covered by insurance.

Understand the concept of motivation and its role in consumer behavior.

Differentiate between the types of needs (biogenic, psychogenic, utilitarian, hedonic) and their implications for marketing.

Identify and explain different theories of motivation (e.g., drive theory, expectancy theory).

Recognize different types of motivational conflicts and their resolution strategies.

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Definitions:

Labor Rate Variance

The difference between the actual cost of labor and the budgeted cost, indicating how well a company has controlled its labor costs.

Labor Efficiency Variance

The difference between the actual hours worked by employees to produce goods and the expected hours, used to measure workforce efficiency.

Variable Overhead Rate Variances

The difference between the actual variable overhead incurred and the standard variable overhead allocated to production, indicating cost control efficiency.

Lubricants

Oils, greases, and other substances used to reduce friction between mechanical parts.