Distinct Subsets of Consumers with Similar Needs,circumstances,and Characteristics That Lead

question 18

Multiple Choice

Distinct subsets of consumers with similar needs,circumstances,and characteristics that lead them to respond in a similar way to a particular product or service are known as market _____.

• A)channels
• B)contexts
• C)spirals
• D)segments

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Definitions:

Impression Management

Strategies or actions taken by individuals to influence how they are perceived by others, typically to appear more favorable.

Followers

Individuals or groups that choose to support and take direction from a leader or organization.

Influence Bosses

Strategies or actions aimed at affecting the decisions, behaviors, or perceptions of one's direct superior.

Internal Attribution

The process of explaining one's own behavior or that of others by attributing causes to internal factors, such as personality or character.