Designing of the Products and Its Marketing Programs So as to Emphasize

question 21

Multiple Choice

Designing of the products and its marketing programs so as to emphasize attributes and benefits that appeal to customers in the target segment and at once distinguish the company's brand from those of competitors is referred to as _____ of the object.

• A)servicing
• B)valuing
• C)pricing
• D)positioning

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Definitions:

Open Auctions

A market mechanism in which prices are determined through bids and offers made openly by participants, often in real-time.

Investment Bankers

Assist companies in raising capital and provide merger and acquisition services.

New York Stock Exchange

One of the largest stock exchanges in the world, located in New York City, where securities are bought and sold publicly.

Market Value

The current price at which an asset or service can be bought or sold in an open market.