Which of the Following Components of the Marketing Mix Is

question 71

Multiple Choice

Which of the following components of the marketing mix is related to advertising,personal selling,point-of-purchase displays,and publicity?

• A)Product
• B)Price
• C)Place
• D)Promotion

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Definitions:

T-Account

A T-account is a visual representation of a ledger account, used in accounting to show the effects of transactions on an account balance.

Excess Reserves

Funds that banks hold over and above the legal reserve requirements set by central banking authorities.

Reserve Requirement

This is a monetary policy tool used by central banks, specifying the minimum amount of reserves a bank must hold against its deposits. It influences how much money a bank can lend and thus helps control money supply and inflation.

Excess Reserves

The funds that commercial banks hold in their reserves over and above the regulatory requirement set by the central bank.