Which of the Following Is a Difference Between Product-Oriented and Market-Oriented

question 59

Multiple Choice

Which of the following is a difference between product-oriented and market-oriented organizations?

• A)A product-oriented organization makes what it can sell;while a market-oriented organization sells what it can make.
• B)Product-oriented organizations offer broad product lines;while market-oriented organizations offer narrow product lines.
• C)The packaging function in a product-oriented organization focuses on providing greater convenience to the customer;while in a market-oriented organization,it focuses providing protection to the product.
• D)The primary focus of the product offering of a product-oriented organization is on functional performance and cost;while in a market-oriented organization,the focus is on customers' needs and market opportunities.