Selectivity and Organization Are Factors That Guide Consumers' Perceptual Processes

question 61

True/False

Selectivity and organization are factors that guide consumers' perceptual processes and help explain why different consumers perceive product information differently.

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Definitions:

Cognitive Restructuring

A psychotherapeutic process of learning to identify and dispute irrational or maladaptive thoughts known as cognitive distortions.

Systematic Desensitization

A therapeutic technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation.

Enclosed Space

A physical area that is surrounded by boundaries which can be natural or man-made, limiting access and egress.

Psychotherapist

A professional who treats mental health issues by psychological rather than medical means, often through talking therapies.