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Perceptual defense helps guarantee that consumers have the information needed to make a good choice.
Self-Actualization
The realization or fulfillment of one’s talents and potentialities, often considered as the drive to fulfill one's personal capabilities.
Personally Satisfying
Describes actions or outcomes that fulfill individual desires, preferences, or gratifications.
Conditional Positive Regard
An attitude of acceptance and love from significant others that is contingent upon the individual behaving in certain ways or meeting specific conditions.
Unconditional Positive Regard
A term in psychology that refers to accepting and supporting someone regardless of what they say or do.
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