A Consumer's Purchase-Decision Process Is Triggered by Unsatisfied Needs in the Step

question 64

Multiple Choice

A consumer's purchase-decision process is triggered by unsatisfied needs in the step of _____ in the complex decision-making process.

• A)information search
• B)problem identification
• C)evaluation of alternatives
• D)purchase

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Definitions:

Sedatives

A class of drugs that slow down brain activity, thereby causing relaxation or drowsiness.

Hypnosis

A trance-like state of focus and concentration achieved with the help of a clinical therapist, often used for therapeutic purposes.

Unifying Themes

Central ideas or concepts that are common across a wide range of subjects, serving to link different areas of study or thought.

Psychological

Pertains to the mind or mental processes and how these affect behavior and well-being.