Which of the Following Statements Is True of Marketing Decisions

question 68

Multiple Choice

Which of the following statements is true of marketing decisions where the consumer exhibits low-involvement behavior?

• A)Consumers will be relatively less concerned with convenience in purchasing.
• B)Price offers can be effective in gaining trial
• C)High price may suggest high quality or status,to the seller's benefit.
• D)Promotional vehicles that communicate in greater detail are most likely to be effective.

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