Unicorn Ltd

question 17

True/False

Unicorn Ltd.is indulging in cause-related marketing when it contributes 5 percent of the sales of its flagship brand,Hornbill to rain forest preservation efforts.

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Risk Assumption

The act of taking on the potential for loss or harm as part of a project, investment, or business, often in pursuit of a reward.

Entrepreneur

An individual who creates, launches, and manages a new business, typically taking on significant financial risk.

Controlling

In management, it involves monitoring performance, comparing it with goals, and taking corrective action as needed.