The Routine Repurchase of the Same Brand with Little Consideration

question 51

Multiple Choice

The routine repurchase of the same brand with little consideration of any alternatives is referred to as _____.

• A)inertial purchasing
• B)random repeated purchasing
• C)brand loyalty
• D)impulsive buying

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Definitions:

Pearson Correlation

A measure of the linear correlation between two variables X and Y, giving a value between +1 and -1 inclusive, where 1 is total positive linear correlation, 0 is no linear correlation, and -1 is total negative linear correlation.

Critical Values

Thresholds determined by the significance level of a test, marking the boundary within which the null hypothesis is accepted or rejected.

Pearson Correlation

A measure of the linear relationship between two continuous variables, ranging from -1 to 1, where 1 means a perfect positive correlation.

Pearson Correlation

Another name for Pearson r, indicating the degree of linear relationship between two variables.