In the Context of Organizational Market,"users" Are the People in the Organization

question 12

Multiple Choice

In the context of organizational market,"users" are the people in the organization who:

• A)provide information for evaluating alternative products and suppliers.
• B)control the flow of information to other people in the purchasing process.
• C)often utilize or work with the product or service purchased.
• D)have the authority to make a final purchase decision.

---

Definitions:

Apartment Tenants

Individuals who lease or rent living spaces within an apartment complex or building from a landlord or property manager.

Infestation

The presence of large numbers of pest organisms in a particular area or on a host, often causing damage or disease.

Rights

Entitlements or freedoms that individuals are guaranteed by law, society, or moral principles.

Just Claim

A legitimate or reasonable request or assertion, especially in situations of dispute or entitlement.