Due to the Lack of Experience of the Buying Center

question 52

Multiple Choice

Due to the lack of experience of the buying center in case of ________,the buying center tends to view the supplier's reputation as a critical factor,and generally choose a well-known and respected supplier to reduce the risk of making a poor decision.

• A)dealing with an ultimate consumer
• B)new-task buying
• C)straight rebuy
• D)buying a common service

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Definitions:

Intermittent Reinforcement

A conditioning schedule where a response is only sometimes reinforced, leading to more resistant and persistent behavior patterns.

Resistance to Extinction

The persistence of a learned behavior even after reinforcement is no longer given.

Delayed Reinforcement

A method in behavior psychology where a reward or punishment is given some time after the desired or undesired behavior, which can impact the effectiveness of the reinforcement.

Whistle-blowers

Individuals who expose wrongful, unethical, or illegal activities occurring within an organization to the public or to those in positions of authority.