A Sales Report from a Top Salesperson Points Out That

question 42

Multiple Choice

A sales report from a top salesperson points out that a major competitor has added a new,more expensive feature to one of its products and that several of his top customers have stopped buying their products as they lack in this new feature.Which stage of the purchase decision-making process does this situation most accurately represent?

• A)Value analysis
• B)Vendor analysis
• C)Problem recognition
• D)Purchase decision

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Definitions:

Practicality

Relates to the aspect of being suitable to actual use or easily applicable in real situations.

Interrater Reliability

Refers to the degree of agreement or consistency among different raters or evaluators assessing the same phenomenon.

Evaluators

Professionals who conduct assessments to gather and interpret data for making informed decisions in various contexts such as education, health, and organizational settings.