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A major drawback of the bottom-up approach for preparing a sales forecast is that it does not facilitate "what if" planning.
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Q22: Gatekeepers provide information for evaluating alternative products
Q30: Customer satisfaction and loyalty are also determined
Q58: Gloria,a company dealing in toiletries,sells its Big
Q59: What are the factors that have made
Q65: Which of the following indexes measures the
Q74: Bad brand extensions occur when the name
Q76: The customers who buy goods and services
Q79: Businesses that compete in the global market