The Purpose of CRM Is to Develop a Unified and Cohesive

question 37

True/False

The purpose of CRM is to develop a unified and cohesive view of the customer from every touch point within the company to increase profitability and shareholder value.

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Definitions:

Fee Simple

The highest interest in land, equivalent to ownership; an estate granting possession for an infinite time.

Co-Ownership

A legal arrangement where two or more parties hold title to a specific property, sharing rights and responsibilities.

Crown

A reference to the state or the monarchy in a legal context, often used in commonwealth countries.

Surface

The outermost or topmost layer of something, often referred to in contexts such as computing, geology, or skin.