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Identifying the Managerial Problem and Establishing Research Objectives Is the First

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Identifying the managerial problem and establishing research objectives is the first step in a marketing research process.


Definitions:

Pathologist

A medical expert who examines tissues, cells, and body fluids to diagnose disease and assist in determining the cause of death in autopsies.

Internist

A doctor who specializes in diagnosing and treating problems related to the internal organs.

Family Practitioner

A physician who does not specialize in a branch of medicine but treats all types and ages of patients; also called a general practitioner.

Endocrinologist

A medical specialist who diagnoses and treats disorders of the endocrine system, such as diabetes, thyroid diseases, and hormonal imbalances.

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