Databases Created for CRM Purposes Typically Capture Information About All

question 54

Multiple Choice

Databases created for CRM purposes typically capture information about all of the following for each customer EXCEPT:

• A)transactions.
• B)instances of customer contact.
• C)customer demographics.
• D)competitive responses.

---

Definitions:

Research Monies

Funds allocated specifically for the purpose of supporting scientific or academic research activities.

Informative Messages

Communications designed to provide recipients with useful information, instruction, or insights, without explicit persuasion.

Wordiness

The use of more words than necessary to convey a message, often making communication less clear and more time-consuming to read.

Summarizing

The act of condensing a larger body of information into a concise, comprehensive overview, highlighting main points and important details.